kul kul
Culinary Holiday Activation, 2022
Fashion Institute of Technology M.A.
“KUL KUL” is an interactive experience in Madison Square Park that leads visitors on a journey about the holiday sweet, kul kuls. Visitors learn about the culture and process of making kul kuls and subsequently get the chance to make a batch of their own.
The experience is narrated by an anthropomorphized family of kul kuls that teach visitors all about the sweet. This experience would run through the holiday season and offer guests family bonding time, a sense of accomplishment, and a sweet reward. The audience will be families and groups of all ages and sizes looking for a novelty holiday activity. The experience would last approximately 90 minutes.
Branding and Visual Identity